September 19, 2014

the unbearable allure of Prada


Is there an allegorical significance to Prada Ugly? Is Miuccia Prada making fun of those paying hundreds and thousands of dollars for a puke green leather suit just because the label reads Prada? Or is the message: fuck objectification of women, Prada girls don't give a shit about trying to be overtly sexy. Ugly is awesome. Another thought provoking idea: is Miuccia Prada convinced global warming will obliterate the seasons? Because the somber dark colors and heavy materials (30 different brocades! wow) used for this 'Spring Summer' collection seem to walk that way.

No matter how odd and yes, often ugly the season's clothes are, Prada is not only the sartorial highlight of Milan but continues to make a culturally relevant statement. Not quite sure what the statement is but at least one is called upon to think which is more than can be said of most other designers (not a critique of other designers. Clothes don't have to induce deep thought a la the thinker but rather exciting when they do hence why we love Prada.)

One can fault fashion for being exclusive (expensive) but insular it is not. Cheaper brands look and copy. Fashion manages the trickle down effect. So we'll see the decorating ambitions of a Czech doctor's waiting room anno 1971 in a H&M near you next season.

Ugly aside, Prada quality commands attention; the clothes themselves emanate waves of fashion charisma. The bags are consistently worthy of unadulterated delight and endurance. That can be said of the coats as well. Imagine the burnt orange leather coat in ten years time. Exactly. Even better with age. Yes. We love Prada.





a Prada anecdote: years ago, I purchased a Prada dress on sale (of course) Made of heavy ivory-colored satin and embellished with odd plastic strips, it has a very art deco vibe. The cut is simple with spaghetti straps, the craftsmanship flawless, the style timeless. Worked ten odd years ago in a beyond fashion trends way, works now. The allure of Prada: it bypasses trends, floats beyond them in its inherently distinctive way while still making a statement about our society. Cool, no?

photos courtesy of and The Collection/

source for the '30 brocades' via Sarah Mower for Vogue



No comments: