March 12, 2012

ads: Jean Paul Gaultier for Diet Coke

And voilà: "The Serial Designer Thrills"

Coca Cola has hired Jean Paul Gaultier as its celebrity creative director (you know, like Lady Gaga for Polaroid and Justin Timberlake for MySpace). In advance of designer bottles, cans and displays come these web ads with Gaultier as "The Serial Designer" helping marionettes with fashion emergencies. Is there a subliminal message here? I have no idea but they are rather weird. Three of them have been made and can be watched in any random order or at least that was my impression.  

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