October 6, 2010

Mischef&Mayhem and OR Books - Changing the Publishing Industry

The Veronika K. Daily for Wednesday, October 6th, 2010.

Interesting article to read for all authors and readers:

The Book Industry's New Danger Brigade
an article from the Observer, featured on The Veronika K. Daily:

  • "The imprint will focus on mid-list books that sell between 5,000 and 15,000 copies, an area of publishing that the founders say is disappearing, eclipsed either by one big blockbuster or many small releases each season."
  • "We are attempting to change the way books are published. "
  • "They sell directly to customers either e-books or print-on-demand paperbacks. If there is a high demand for the book—if they can move roughly 5,000 copies—the rights are sold to a traditional publisher."
  • "Not dealing with Amazon or Barnes & Noble allows authors a larger cut of the profits, around 50 percent. Authors do not receive an advance, but they stand to make substantially more money if their book sells."

The Danger Brigade calls themself Mischef&Mayhem and work together with OR Books "The five founders share a frustration with unoriginal stories, soft censorship and a lack of authority within the publishing industry on the part of authors and readers"

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Image courtesty of CartoonStock.com

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